Immi vs Snapdragon · Bay Area shelf head-to-head
Immi and Snapdragon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapdragon is in more Bay Area grocersImmi fields the deeper lineupImmi sits further up the premium end
Immi
Snapdragon
40
brand power
39
25
products
16
2
categories
3
6
grocers
10
$2.36
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Immi▭ Snapdragon
Distribution · 30% of score25·42
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Immi
only Snapdragon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Immi · 2
only Snapdragon · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Immi · Snapdragon
