IN THE RAW vs Bay Area Bee Company · Bay Area shelf head-to-head
IN THE RAW and Bay Area Bee Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bay Area Bee Company carries more Brand PowerBay Area Bee Company is in more Bay Area grocersBay Area Bee Company fields the deeper lineup
IN THE RAW
Bay Area Bee Company
18
brand power
37
6
products
16
1
categories
1
2
subcategories
1
2
grocers
9
$5.73
avg price
$18.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ IN THE RAW▭ Bay Area Bee Company
Distribution · 30% of score8·38
I
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only IN THE RAW
no top category Bay Area Bee Company doesn’t also play in.
only Bay Area Bee Company
no top category IN THE RAW doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only IN THE RAW · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: IN THE RAW · Bay Area Bee Company