IN THE RAW vs Marshall's Farm · Bay Area shelf head-to-head
IN THE RAW and Marshall's Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marshall's Farm carries more Brand PowerMarshall's Farm is in more Bay Area grocersMarshall's Farm fields the deeper lineup
IN THE RAW
Marshall's Farm
18
brand power
33
6
products
21
1
categories
1
2
subcategories
1
2
grocers
7
$5.73
avg price
$18.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ IN THE RAW▭ Marshall's Farm
Distribution · 30% of score8·29
I
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only IN THE RAW
no top category Marshall's Farm doesn’t also play in.
only Marshall's Farm
no top category IN THE RAW doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only IN THE RAW · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: IN THE RAW · Marshall's Farm