Inesscents vs Soothing Touch · Bay Area shelf head-to-head
Inesscents and Soothing Touch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Soothing Touch carries more Brand PowerSoothing Touch fields the deeper lineupInesscents sits further up the premium end
Inesscents
Soothing Touch
33
brand power
38
12
products
17
3
categories
3
4
subcategories
5
2
grocers
2
$13.53
price per fl oz
$1.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Inesscents▭ Soothing Touch
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care7 vs 6 SKUs
1% of shelf
only Inesscents
only Soothing Touch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Inesscents · 1
only Soothing Touch · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Inesscents · Soothing Touch
