Inglehoffer vs Maille · Bay Area shelf head-to-head
Inglehoffer and Maille, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maille carries more Brand PowerMaille is in more Bay Area grocersMaille sits further up the premium end
Inglehoffer
Maille
30
brand power
36
9
products
8
2
categories
3
5
subcategories
3
8
grocers
13
58.9¢
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Inglehoffer▭ Maille
Distribution · 30% of score33·54
I
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Inglehoffer
no top category Maille doesn’t also play in.
only Maille
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Inglehoffer · 2
only Maille · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Inglehoffer · Maille
