Ingrilli vs Volcano · Bay Area shelf head-to-head
Ingrilli and Volcano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Volcano is in more Bay Area grocersIngrilli fields the deeper lineup
Ingrilli
Volcano
19
brand power
23
6
products
3
2
categories
2
4
subcategories
3
5
grocers
7
$2.38
avg price
$4.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ingrilli▭ Volcano
Distribution · 30% of score21·29
I
V
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ingrilli
only Volcano
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ingrilli · Volcano