Innersense Organic Beauty vs Mill Creek · Bay Area shelf head-to-head
Innersense Organic Beauty and Mill Creek, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Innersense Organic Beauty
no top category Mill Creek doesn’t also play in.
only Mill Creek
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Innersense Organic Beauty is, Mill Creek is too.
no exclusive doors — everywhere Mill Creek is, Innersense Organic Beauty is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Innersense Organic Beauty · Mill Creek