Instinct vs Applaws · Bay Area shelf head-to-head
Instinct and Applaws, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applaws carries more Brand PowerApplaws is in more Bay Area grocersApplaws fields the deeper lineupApplaws sits further up the premium end
Instinct
Applaws
22
brand power
36
10
products
13
1
categories
2
2
grocers
9
97.5¢
price per oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Instinct▭ Applaws
Distribution · 30% of score8·38
I
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Instinct
no top category Applaws doesn’t also play in.
only Applaws
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Instinct · 0
no exclusive doors — everywhere Instinct is, Applaws is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Instinct · Applaws
