Iqbar vs Nick's · Bay Area shelf head-to-head
Iqbar and Nick's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Iqbar carries more Brand PowerIqbar is in more Bay Area grocersIqbar fields the deeper lineupIqbar sits further up the premium end
Iqbar
Nick's
30
brand power
12
16
products
4
1
categories
2
8
grocers
3
$4.53
avg price
$11.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Iqbar▭ Nick's
Distribution · 30% of score33·13
I
N
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score74·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Iqbar
no top category Nick's doesn’t also play in.
only Nick's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Iqbar · 5
only Nick's · 0
no exclusive doors — everywhere Nick's is, Iqbar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Iqbar · Nick's
