Iqbar vs Nugo · Bay Area shelf head-to-head
Iqbar and Nugo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nugo carries more Brand PowerNugo is in more Bay Area grocersNugo fields the deeper lineupIqbar sits further up the premium end
Iqbar
Nugo
30
brand power
39
16
products
24
1
categories
1
8
grocers
10
$1.69
price per oz
$1.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Iqbar▭ Nugo
Distribution · 30% of score33·42
I
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Iqbar
no top category Nugo doesn’t also play in.
only Nugo
no top category Iqbar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Iqbar · 1
only Nugo · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Iqbar · Nugo
