nugo
NuGo offers a diverse range of protein bars that cater to various dietary preferences, including vegan, gluten-free, and kosher options. Each bar is crafted with real dark chocolate or milk chocolate, combined with flavors like almond, cherry, coconut, and more, providing a satisfying blend of taste and nutrition. With plant-based protein and a focus on quality ingredients, NuGo bars are designed to offer a delicious and wholesome snacking experience.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
24 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Nugo (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Nugo · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Nugo in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Nugo lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Nugo online
Where to find Nugo · Bay Area
15 storefronts across 10 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Nugo· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with NuGo Dark Mint Chocolate Chip Vegan, Gluten Free Protein Bar · its most-distributed SKU (8 doors) in Protein Bars, the biggest opening. The closest open door is LeBeau Nob Hill · 5 rivals already on that shelf.
