Nugo vs Perfect Snacks · Bay Area shelf head-to-head
Nugo and Perfect Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nugo carries more Brand PowerPerfect Snacks is in more Bay Area grocersNugo fields the deeper lineupPerfect Snacks sits further up the premium end
Nugo
Perfect Snacks
39
brand power
34
24
products
13
1
categories
1
10
grocers
11
$1.52
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nugo▭ Perfect Snacks
Distribution · 30% of score42·46
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nugo
no top category Perfect Snacks doesn’t also play in.
only Perfect Snacks
no top category Nugo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nugo · 2
only Perfect Snacks · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nugo · Perfect Snacks
