Isigny Ste Mère vs Reddi-wip · Bay Area shelf head-to-head
Isigny Ste Mère and Reddi-wip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Isigny Ste Mère carries more Brand PowerIsigny Ste Mère is in more Bay Area grocersIsigny Ste Mère fields the deeper lineupIsigny Ste Mère sits further up the premium end
Isigny Ste Mère
Reddi-wip
47
brand power
19
15
products
4
4
categories
1
6
subcategories
1
11
grocers
6
$1.34
price per oz
91.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Isigny Ste Mère▭ Reddi-wip
Distribution · 30% of score46·25
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reddi-wip
no top category Isigny Ste Mère doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Isigny Ste Mère · Reddi-wip