Island Of The Moon vs Local Hive · Bay Area shelf head-to-head
Island Of The Moon and Local Hive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive carries more Brand PowerLocal Hive is in more Bay Area grocersLocal Hive fields the deeper lineupIsland Of The Moon sits further up the premium end
Island Of The Moon
Local Hive
14
brand power
37
2
products
13
1
categories
2
5
grocers
14
$1.18
price per oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Island Of The Moon▭ Local Hive
Distribution · 30% of score21·58
I
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Island Of The Moon
no top category Local Hive doesn’t also play in.
only Local Hive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Island Of The Moon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Island Of The Moon · Local Hive
