Island Of The Moon vs Mike's Hot Honey · Bay Area shelf head-to-head
Island Of The Moon and Mike's Hot Honey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mike's Hot Honey carries more Brand PowerMike's Hot Honey is in more Bay Area grocersMike's Hot Honey fields the deeper lineupMike's Hot Honey sits further up the premium end
Island Of The Moon
Mike's Hot Honey
14
brand power
38
2
products
12
1
categories
2
5
grocers
11
$1.18
price per oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Island Of The Moon▭ Mike's Hot Honey
Distribution · 30% of score21·46
I
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Island Of The Moon
no top category Mike's Hot Honey doesn’t also play in.
only Mike's Hot Honey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Island Of The Moon · 2
only Mike's Hot Honey · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Island Of The Moon · Mike's Hot Honey