Island Way vs Fiorello's · Bay Area shelf head-to-head
Island Way and Fiorello's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fiorello's carries more Brand PowerFiorello's is in more Bay Area grocersFiorello's fields the deeper lineupFiorello's sits further up the premium end
Island Way
Fiorello's
14
brand power
42
3
products
51
1
categories
5
2
subcategories
6
2
grocers
11
$17.50
avg price
$9.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Island Way▭ Fiorello's
Distribution · 30% of score8·46
I
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Island Way
no top category Fiorello's doesn’t also play in.
only Fiorello's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Island Way · Fiorello's