Island Way vs Talenti · Bay Area shelf head-to-head
Island Way and Talenti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Talenti carries more Brand PowerTalenti is in more Bay Area grocersTalenti fields the deeper lineupTalenti sits further up the premium end
Island Way
Talenti
14
brand power
51
3
products
36
1
categories
3
2
subcategories
3
2
grocers
14
$17.50
avg price
$7.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Island Way▭ Talenti
Distribution · 30% of score8·58
I
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Island Way
no top category Talenti doesn’t also play in.
only Talenti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Island Way · Talenti