Issei vs Smartsweets · Bay Area shelf head-to-head
Issei and Smartsweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartsweets is in more Bay Area grocersIssei fields the deeper lineupIssei sits further up the premium end
Issei
Smartsweets
35
brand power
37
33
products
13
1
categories
2
2
subcategories
6
5
grocers
13
$3.01
price per oz
$2.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Issei▭ Smartsweets
Distribution · 30% of score21·54
I
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Issei
no top category Smartsweets doesn’t also play in.
only Smartsweets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Issei · 2
only Smartsweets · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Issei · Smartsweets
