Issei vs Sugarfina · Bay Area shelf head-to-head
Issei and Sugarfina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Issei is in more Bay Area grocersSugarfina fields the deeper lineup
Issei
Sugarfina
35
brand power
35
33
products
126
1
categories
2
2
subcategories
5
5
grocers
2
$3.01
price per oz
$4.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Issei▭ Sugarfina
Distribution · 30% of score21·8
I
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score94·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Issei
no top category Sugarfina doesn’t also play in.
only Sugarfina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Issei · 3
only Sugarfina · 0
no exclusive doors — everywhere Sugarfina is, Issei is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Issei · Sugarfina
