Istara vs Sartori · Bay Area shelf head-to-head
Istara and Sartori, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sartori carries more Brand PowerSartori is in more Bay Area grocersSartori fields the deeper lineupIstara sits further up the premium end
Istara
Sartori
14
brand power
45
2
products
21
1
categories
3
1
subcategories
6
2
grocers
13
$32.44
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Istara▭ Sartori
Distribution · 30% of score8·54
I
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Istara
no top category Sartori doesn’t also play in.
only Sartori
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Istara · 0
no exclusive doors — everywhere Istara is, Sartori is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Istara · Sartori