Italbrand vs Judy's Breadsticks · Bay Area shelf head-to-head
Italbrand and Judy's Breadsticks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italbrand carries more Brand PowerItalbrand is in more Bay Area grocersItalbrand fields the deeper lineupJudy's Breadsticks sits further up the premium end
Italbrand
Judy's Breadsticks
53
brand power
35
21
products
6
6
categories
3
14
grocers
12
63.1¢
price per oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Italbrand▭ Judy's Breadsticks
Distribution · 30% of score58·50
I
J
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score83·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Italbrand
only Judy's Breadsticks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Italbrand · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Italbrand · Judy's Breadsticks
