Italbrand vs Maria · Bay Area shelf head-to-head
Italbrand and Maria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italbrand carries more Brand PowerItalbrand is in more Bay Area grocersItalbrand fields the deeper lineup
Italbrand
Maria
53
brand power
20
21
products
3
6
categories
1
6
subcategories
2
14
grocers
9
63.1¢
price per oz
40.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Italbrand▭ Maria
Distribution · 30% of score58·38
I
M
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score83·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Italbrand
only Maria
no top category Italbrand doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Italbrand · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Italbrand · Maria