Ithaca Hummus vs Baba Small Batch · Bay Area shelf head-to-head
Ithaca Hummus and Baba Small Batch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ithaca Hummus carries more Brand PowerIthaca Hummus is in more Bay Area grocersIthaca Hummus fields the deeper lineupBaba Small Batch sits further up the premium end
Ithaca Hummus
Baba Small Batch
41
brand power
30
16
products
9
1
categories
3
15
grocers
12
70.3¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ithaca Hummus▭ Baba Small Batch
Distribution · 30% of score63·50
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ithaca Hummus
no top category Baba Small Batch doesn’t also play in.
only Baba Small Batch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ithaca Hummus · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ithaca Hummus · Baba Small Batch
