Ithaca Hummus vs Haig's · Bay Area shelf head-to-head
Ithaca Hummus and Haig's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ithaca Hummus is in more Bay Area grocersHaig's sits further up the premium end
Ithaca Hummus
Haig's
41
brand power
39
16
products
15
1
categories
3
1
subcategories
4
15
grocers
13
70.3¢
price per oz
76.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ithaca Hummus▭ Haig's
Distribution · 30% of score63·54
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ithaca Hummus
no top category Haig's doesn’t also play in.
only Haig's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ithaca Hummus · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ithaca Hummus · Haig's
