Ithaca Hummus vs Yousef's Gourmet · Bay Area shelf head-to-head
Ithaca Hummus and Yousef's Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ithaca Hummus carries more Brand PowerIthaca Hummus is in more Bay Area grocers
Ithaca Hummus
Yousef's Gourmet
41
brand power
33
16
products
15
1
categories
4
1
subcategories
5
15
grocers
2
70.3¢
price per oz
89.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ithaca Hummus▭ Yousef's Gourmet
Distribution · 30% of score63·8
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ithaca Hummus
no top category Yousef's Gourmet doesn’t also play in.
only Yousef's Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ithaca Hummus · Yousef's Gourmet
