It's Alive Kombucha vs Synergy · Bay Area shelf head-to-head
It's Alive Kombucha and Synergy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Synergy carries more Brand PowerSynergy is in more Bay Area grocersSynergy fields the deeper lineup
It's Alive Kombucha
Synergy
18
brand power
56
6
products
27
1
categories
2
2
grocers
17
$4.82
avg price
$5.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ It's Alive Kombucha▭ Synergy
Distribution · 30% of score8·71
I
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only It's Alive Kombucha
no top category Synergy doesn’t also play in.
only Synergy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only It's Alive Kombucha · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: It's Alive Kombucha · Synergy
