It's It vs Alden’s Organic · Bay Area shelf head-to-head
It's It and Alden’s Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alden’s Organic carries more Brand PowerAlden’s Organic is in more Bay Area grocersAlden’s Organic fields the deeper lineup
It's It
Alden’s Organic
37
brand power
51
18
products
39
2
categories
4
3
subcategories
6
11
grocers
15
33.2¢
price per fl oz
55.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ It's It▭ Alden’s Organic
Distribution · 30% of score46·63
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only It's It
only Alden’s Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only It's It · 2
only Alden’s Organic · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: It's It · Alden’s Organic
