Izze vs Blue Monkey · Bay Area shelf head-to-head
Izze and Blue Monkey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Izze carries more Brand PowerIzze is in more Bay Area grocersIzze fields the deeper lineup
Izze
Blue Monkey
36
brand power
27
16
products
9
1
categories
2
1
subcategories
3
13
grocers
7
20.8¢
price per fl oz
26.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Izze▭ Blue Monkey
Distribution · 30% of score54·29
B
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Izze
no top category Blue Monkey doesn’t also play in.
only Blue Monkey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Izze · Blue Monkey
