Izze vs Liv Real Energy · Bay Area shelf head-to-head
Izze and Liv Real Energy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Izze carries more Brand PowerIzze is in more Bay Area grocersIzze fields the deeper lineup
Izze
Liv Real Energy
36
brand power
13
16
products
3
1
categories
2
13
grocers
1
$8.20
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Izze▭ Liv Real Energy
Distribution · 30% of score54·4
L
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Izze
no top category Liv Real Energy doesn’t also play in.
only Liv Real Energy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Izze · Liv Real Energy
