J. Lohr vs Black Box Wines · Bay Area shelf head-to-head
J. Lohr and Black Box Wines, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
J. Lohr is in more Bay Area grocersBlack Box Wines fields the deeper lineup
J. Lohr
Black Box Wines
20
brand power
23
3
products
6
2
categories
3
2
subcategories
5
5
grocers
2
$15.11
avg price
$16.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ J. Lohr▭ Black Box Wines
Distribution · 30% of score21·8
B
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only J. Lohr
only Black Box Wines
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only J. Lohr · 3
only Black Box Wines · 0
no exclusive doors — everywhere Black Box Wines is, J. Lohr is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: J. Lohr · Black Box Wines