J.r. Liggett's vs Camamu · Bay Area shelf head-to-head
J.r. Liggett's and Camamu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Camamu carries more Brand PowerCamamu fields the deeper lineup
J.r. Liggett's
Camamu
9
brand power
36
2
products
27
1
categories
3
1
subcategories
4
1
grocers
1
$9.99
avg price
$8.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ J.r. Liggett's▭ Camamu
Distribution · 30% of score4·4
J
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only J.r. Liggett's
no top category Camamu doesn’t also play in.
only Camamu
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only J.r. Liggett's · 0
no exclusive doors — everywhere J.r. Liggett's is, Camamu is too.
only Camamu · 0
no exclusive doors — everywhere Camamu is, J.r. Liggett's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: J.r. Liggett's · Camamu