J. Street vs L'amourette · Bay Area shelf head-to-head
J. Street and L'amourette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerL'amourette is in more Bay Area grocersL'amourette fields the deeper lineupJ. Street sits further up the premium end
J. Street
L'amourette
21
brand power
44
6
products
27
3
categories
3
2
grocers
11
$8.20
price per oz
$2.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ J. Street▭ L'amourette
Distribution · 30% of score8·46
J
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only J. Street
only L'amourette
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only J. Street · 0
no exclusive doors — everywhere J. Street is, L'amourette is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: J. Street · L'amourette
