Jack's Allergen Friendly Bakery vs Ethel's Baking Co · Bay Area shelf head-to-head
Jack's Allergen Friendly Bakery and Ethel's Baking Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ethel's Baking Co carries more Brand PowerEthel's Baking Co is in more Bay Area grocersEthel's Baking Co fields the deeper lineupJack's Allergen Friendly Bakery sits further up the premium end
Jack's Allergen Friendly Bakery
Ethel's Baking Co
20
brand power
28
5
products
10
3
categories
3
4
subcategories
5
2
grocers
3
$9.19
avg price
$7.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jack's Allergen Friendly Bakery▭ Ethel's Baking Co
Distribution · 30% of score8·13
J
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jack's Allergen Friendly Bakery
only Ethel's Baking Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jack's Allergen Friendly Bakery · 1
only Ethel's Baking Co · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jack's Allergen Friendly Bakery · Ethel's Baking Co
