Jackson's vs Terra · Bay Area shelf head-to-head
Jackson's and Terra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Terra carries more Brand PowerTerra is in more Bay Area grocersJackson's fields the deeper lineup
Jackson's
Terra
31
brand power
41
16
products
11
1
categories
2
2
subcategories
3
9
grocers
15
$1.12
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jackson's▭ Terra
Distribution · 30% of score38·63
T
carried in 9 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jackson's
no top category Terra doesn’t also play in.
only Terra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jackson's · 2
only Terra · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jackson's · Terra
