Jacobsen Salt Co. vs M. Gilles Hervy · Bay Area shelf head-to-head
Jacobsen Salt Co. and M. Gilles Hervy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobsen Salt Co. carries more Brand PowerJacobsen Salt Co. is in more Bay Area grocersJacobsen Salt Co. fields the deeper lineupJacobsen Salt Co. sits further up the premium end
Jacobsen Salt Co.
M. Gilles Hervy
41
brand power
12
25
products
2
5
categories
1
7
subcategories
1
12
grocers
4
$4.00
price per oz
$2.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jacobsen Salt Co.▭ M. Gilles Hervy
Distribution · 30% of score50·17
M
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jacobsen Salt Co.
only M. Gilles Hervy
no top category Jacobsen Salt Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jacobsen Salt Co. · M. Gilles Hervy