Lining them up…
Jacobsen Salt Co. and M. Gilles Hervy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Jacobsen Salt Co. doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jacobsen Salt Co. · M. Gilles Hervy
25 products in the catalog·2 products in the catalog
spans 5 categories · 7 subcategories·spans 1 category
~1% average share on the shelves it competes on·~0% average share on the shelves it competes on
no exclusive doors — everywhere M. Gilles Hervy is, Jacobsen Salt Co. is too.