Jacobsen Salt Co. vs Real Salt · Bay Area shelf head-to-head
Jacobsen Salt Co. and Real Salt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobsen Salt Co. carries more Brand PowerJacobsen Salt Co. fields the deeper lineupJacobsen Salt Co. sits further up the premium end
Jacobsen Salt Co.
Real Salt
41
brand power
20
25
products
2
5
categories
1
7
subcategories
1
12
grocers
12
$4.00
price per oz
75.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jacobsen Salt Co.▭ Real Salt
Distribution · 30% of score50·50
R
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jacobsen Salt Co.
only Real Salt
no top category Jacobsen Salt Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jacobsen Salt Co. · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jacobsen Salt Co. · Real Salt
