Jambar vs Tosi · Bay Area shelf head-to-head
Jambar and Tosi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tosi carries more Brand PowerJambar sits further up the premium end
Jambar
Tosi
32
brand power
37
14
products
14
2
categories
4
2
subcategories
7
8
grocers
8
$1.95
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jambar▭ Tosi
Distribution · 30% of score33·33
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jambar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jambar · 2
only Tosi · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jambar · Tosi
