Jammie Dodgers vs Mcvitie's · Bay Area shelf head-to-head
Jammie Dodgers and Mcvitie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jammie Dodgers
no top category Mcvitie's doesn’t also play in.
only Mcvitie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Jammie Dodgers is, Mcvitie's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jammie Dodgers · Mcvitie's