Jasper Hill vs Nicasio Valley Cheese Company · Bay Area shelf head-to-head
Jasper Hill and Nicasio Valley Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nicasio Valley Cheese Company carries more Brand PowerNicasio Valley Cheese Company is in more Bay Area grocersNicasio Valley Cheese Company fields the deeper lineup
Jasper Hill
Nicasio Valley Cheese Company
26
brand power
36
6
products
16
1
categories
1
2
subcategories
5
5
grocers
11
$3.06
price per oz
$2.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jasper Hill▭ Nicasio Valley Cheese Company
Distribution · 30% of score21·46
J
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jasper Hill
no top category Nicasio Valley Cheese Company doesn’t also play in.
only Nicasio Valley Cheese Company
no top category Jasper Hill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jasper Hill · 2
only Nicasio Valley Cheese Company · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jasper Hill · Nicasio Valley Cheese Company