Javvy Coffee vs Mount Hagen · Bay Area shelf head-to-head
Javvy Coffee and Mount Hagen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mount Hagen carries more Brand PowerMount Hagen is in more Bay Area grocersMount Hagen fields the deeper lineupJavvy Coffee sits further up the premium end
Javvy Coffee
Mount Hagen
14
brand power
33
3
products
6
1
categories
2
3
grocers
15
$3.16
price per oz
$4.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Javvy Coffee▭ Mount Hagen
Distribution · 30% of score13·63
J
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Javvy Coffee
no top category Mount Hagen doesn’t also play in.
only Mount Hagen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Javvy Coffee · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Javvy Coffee · Mount Hagen