Jeff's Garden vs Minasso · Bay Area shelf head-to-head
Jeff's Garden and Minasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeff's Garden carries more Brand PowerJeff's Garden is in more Bay Area grocersJeff's Garden fields the deeper lineupJeff's Garden sits further up the premium end
Jeff's Garden
Minasso
51
brand power
35
24
products
8
4
categories
2
16
grocers
12
$1.22
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jeff's Garden▭ Minasso
Distribution · 30% of score67·50
M
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jeff's Garden
only Minasso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jeff's Garden · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jeff's Garden · Minasso
