Jelly Belly vs No Label Eb · Bay Area shelf head-to-head
Jelly Belly and No Label Eb, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jelly Belly is in more Bay Area grocersJelly Belly fields the deeper lineupJelly Belly sits further up the premium end
Jelly Belly
No Label Eb
20
brand power
21
51
products
10
2
categories
1
6
subcategories
4
5
grocers
2
$1.28
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jelly Belly▭ No Label Eb
Distribution · 30% of score21·8
J
N
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jelly Belly
only No Label Eb
no top category Jelly Belly doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jelly Belly · 5
only No Label Eb · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jelly Belly · No Label Eb
