Jessie's vs Upper Crust Bakery · Bay Area shelf head-to-head
Jessie's and Upper Crust Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Upper Crust Bakery carries more Brand PowerUpper Crust Bakery is in more Bay Area grocersJessie's fields the deeper lineup
Jessie's
Upper Crust Bakery
7
brand power
23
11
products
4
1
categories
2
7
subcategories
4
3
grocers
9
$10.19
avg price
$6.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jessie's▭ Upper Crust Bakery
Distribution · 30% of score13·38
J
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jessie's
no top category Upper Crust Bakery doesn’t also play in.
only Upper Crust Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jessie's · 0
no exclusive doors — everywhere Jessie's is, Upper Crust Bakery is too.
only Upper Crust Bakery · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jessie's · Upper Crust Bakery