Jif vs Adams · Bay Area shelf head-to-head
Jif and Adams, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jif carries more Brand PowerJif is in more Bay Area grocersJif fields the deeper lineup
Jif
Adams
39
brand power
20
18
products
4
3
categories
1
4
subcategories
1
11
grocers
8
30.6¢
price per oz
39.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jif▭ Adams
Distribution · 30% of score46·33
A
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Adams
no top category Jif doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jif · 3
only Adams · 0
no exclusive doors — everywhere Adams is, Jif is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jif · Adams
