Jif vs Peanut Butter & Co. · Bay Area shelf head-to-head
Jif and Peanut Butter & Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jif carries more Brand PowerJif is in more Bay Area grocersJif fields the deeper lineup
Jif
Peanut Butter & Co.
39
brand power
24
18
products
9
3
categories
1
4
subcategories
1
11
grocers
4
30.6¢
price per oz
44.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jif▭ Peanut Butter & Co.
Distribution · 30% of score46·17
P
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peanut Butter & Co.
no top category Jif doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jif · Peanut Butter & Co.
