Jif vs Teddie · Bay Area shelf head-to-head
Jif and Teddie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jif carries more Brand PowerJif is in more Bay Area grocersJif fields the deeper lineup
Jif
Teddie
39
brand power
18
18
products
6
3
categories
1
4
subcategories
1
11
grocers
2
$5.88
avg price
$8.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jif▭ Teddie
Distribution · 30% of score46·8
T
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Teddie
no top category Jif doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jif · Teddie