Jila vs Mentos · Bay Area shelf head-to-head
Jila and Mentos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos is in more Bay Area grocersMentos fields the deeper lineup
Jila
Mentos
0
brand power
35
3
products
17
2
categories
2
2
subcategories
3
1
grocers
9
$3.09
avg price
$3.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jila▭ Mentos
Distribution · 30% of score4·38
J
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jila
no top category Mentos doesn’t also play in.
only Mentos
no top category Jila doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jila · 0
no exclusive doors — everywhere Jila is, Mentos is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jila · Mentos