Jimmy Dean vs Johnsonville · Bay Area shelf head-to-head
Jimmy Dean and Johnsonville, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jimmy Dean carries more Brand PowerJimmy Dean is in more Bay Area grocersJimmy Dean fields the deeper lineup
Jimmy Dean
Johnsonville
53
brand power
26
42
products
13
5
categories
2
6
subcategories
6
10
grocers
3
43.5¢
price per oz
68.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jimmy Dean▭ Johnsonville
Distribution · 30% of score42·13
J
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jimmy Dean
only Johnsonville
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jimmy Dean · 8
only Johnsonville · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jimmy Dean · Johnsonville
