Johnsonville vs Jimmy Dean · Bay Area shelf head-to-head
Johnsonville and Jimmy Dean, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jimmy Dean carries more Brand PowerJimmy Dean is in more Bay Area grocersJimmy Dean fields the deeper lineup
Johnsonville
Jimmy Dean
26
brand power
53
13
products
42
2
categories
5
6
subcategories
6
3
grocers
10
68.3¢
price per oz
43.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Johnsonville▭ Jimmy Dean
Distribution · 30% of score13·42
J
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Johnsonville
only Jimmy Dean
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Johnsonville · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Johnsonville · Jimmy Dean
