Jom vs Sugarfina · Bay Area shelf head-to-head
Jom and Sugarfina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugarfina carries more Brand PowerSugarfina is in more Bay Area grocersSugarfina fields the deeper lineup
Jom
Sugarfina
9
brand power
35
2
products
126
1
categories
2
1
subcategories
5
1
grocers
2
$4.21
price per oz
$4.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jom▭ Sugarfina
Distribution · 30% of score4·8
J
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jom
no top category Sugarfina doesn’t also play in.
only Sugarfina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jom · 1
only Sugarfina · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jom · Sugarfina